Skibbereen girl launches online boutique for contemporary Irish design

Posted on: 13th November, 2017

Category: Health & Lifestyle

Contributor: Mary O'Brien

Fashion of Ireland is an exciting new online boutique offering high-end fashion, jewellery and accessories made in Ireland for women looking for a modern day, stylish look.

Phoebe fashion1Website founder Phoebe Webb from Skibbereen says; “Not only does Fashion of Ireland support Irish designers, but it also promotes a more ethical approach to fashion by encouraging customers to shop local.”

Phoebe has carefully selected designers for their quality in design and their stunning craftsmanship. Currently featured are Orla Langan, Janet Byrne, Maria Dorai-Raj, Edge Only, Isle Jewellery and The Kinsale Leather Co.

“Ireland has so many amazing designers. I wanted to curate and style a space that really showed off the designer’s pieces online. I want to show the world what Ireland has to offer and prove that we deserve a place on the fashion map, next to London, Milan, Paris and New York,” says Phoebe, who aims to grow the website by continuing to add more Irish designers and pushing it in to the global market.

Fashion was always an obsession for Phoebe, who from an early age designed her own clothes and glued cut out images from magazines in various sketchbooks. She has a Diploma in Art and Design from Swansea Metropolitan University and a degree in Visual Communications from Limerick School of Art and Design. She has worked with The Sunday Times Style magazine, Irish Tatler magazine, Irish Women magazine, Blarney Woollen Mills and various fashion projects.

“I am naturally interested in fashion, and particularly fashion that has been made in Ireland.”

Phoebe wanted to find designers in Ireland that had a reasonable price point, that she could buy from to avoid the fast fashion high street retailers. However, when she started her search she found it difficult to find such designers online.

“I knew that there were fashion designers in Ireland, I had seen their garments in boutiques in Dublin, but I couldn’t find them online.”

Phoebe saw an opening and decided to curate a space online where the best of contemporary Irish designers could be shown off.

She has spent the past year building Fashion of Ireland, carefully selecting the designers to represent online and working with local photographer Kate Bean and designer and stylist Alice Halliday to create the brand.

To shop go to www.fashionofireland.ie. Follow on Instagram @thefashionofireland and Facebook @fashionofireland.

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