The Kinsella Bunch is an Irish-Brazilian family of nine living in Leap in West Cork. They are also ‘vloggers’ — part of a growing phenomenon, particularly in the US, who share their daily lives through video diaries on social video sites like YouTube. For the Kinsella’s this is not just a fun hobby; inspired by the likes of the Saccone-Jolys, Ireland’s most successful vloggers, and the Shaytards, an American family of six with millions of subscribers, the Kinsella’s five-year plan is to gain enough followers to make a career out of it and support themselves through vlogging.
Hard to imagine perhaps, but there are thousands of vloggers out there who make a living by videoing their daily lives and putting the results up on the internet. How much you can earn depends on the marketability of your content and of course the all-important number of views.
With a strong religious faith and positive outlook on life, the Kinsella’s — Dave and Dani and their seven children, Amy (10), Naomi (8), Judah (7), Rebecca (6), Sarah (5), Rachel (3) and Kimberley (17 months) — have a strong appeal and their viewers have been steadily growing in numbers. They currently have an average of 250-350 views per video and almost 1500 subscribers. Ranging from birthday celebrations to family visits to toilet training to pizza challenges, the daily 15-minute videos, edited by Dave, portray the busy comings and goings of a big family living in a small rural village. Although 50 per cent of viewers are American, even some of the children’s school friends have now become daily watchers of The Kinsella Bunch.
They have now launched a second channel ‘The Bunchers’, on which their seven children do toy and confectionary reviews. Each day features a different child and a different toy.
“We try to create a narrative in our vlogs,” explains Dave. “Nobody wants to watch screaming kids all the time, so from the time we wake up in the morning, we try to capture the best parts of our day, ‘happenings’ that people can relate to.”
Dave and Dani first met in Dublin after Dani moved from Brazil to take up an Au pair position. The couple shares a strong Christian faith and started going to church together. After becoming close friends, they fell in love and got married in 2003. Baby Amy arrived a year later. The couple have tried their hand at missionary work in Africa and lived in an Irish Amish community for three years before moving to West Cork, where they planned to continue home schooling their children. As the size of their family increased however, they made the decision to send their children out to school. They started vlogging in December 2014.
“Vlogging has changed our outlook on life,” says Dave. “When you put your best self forward each day, it becomes a part of you and you naturally become more positive. I’m more relaxed with the kids and have learned to laugh instead of get annoyed when they get up to mischief, for example when I find them washing their dolls with toothpaste!”
“We’ve shared more family moments as a result of the vlogs,” says Dani. “Life is busy so it’s great to record chapters and know that we can look back on them.”