Last month students from the Youthreach Macroom Centre for Education took home the best overall and best online award for their video ‘Nicotine Nation’ at the 2014 Irish Cancer Society X-Hale Youth Awards held in Dublin.
More than 47 youth groups from across Ireland participated in the Irish Cancer Society X Hale competition this year, which encourages youth groups and youth organisations to play their part in helping to prevent young people from starting to smoke.
Youthreach Macroom, under the auspices of Cork Education and Training Board (Cork ETB), provides second chance education for young adults aged between 15 and 20 years.
“We are absolutely delighted to have taken home the award for both best online and best overall video; it is testament to the huge amount of work that the group put into the production of the ‘Nicotine Nation’ video,” said Courtney Canning, assistant co-ordinator, Youthreach Macroom Centre for Education.
“Our creative team Daragh Martin, Angela Doherty and James Herlihy worked tirelessly with the students and were instrumental in creating such a great video. The support that we received from Macroom town was exceptional and I would like to thank all the people who viewed and shared the video including Chill Insurance, Red FM and Ms Ireland Aoife Walsh,” he added.
The winning short film showcased the harmful effects of smoking including respiratory problems, reduced physical fitness, and the displeasing aesthetical effects, which are strongly linked to smoking.
Kevin O’Hagan, health promotion manager at the Irish Cancer Society, said: “We know that the tobacco industry needs to target teenagers to replace the smokers who have already died from their addiction or who have quit.
“The X-Hale Film Festival gives the next generation the opportunity to fight back and they have certainly done that via the 47 films which have been showcased.”
The X-Hale Film Festival is an Irish Cancer Society project in partnership with the National Youth Council of Ireland.
CEO Cork ETB, Ted Owens commented on the announcement: “I am thrilled that the hard work and dedication of Youthreach Macroom students and faculty has been recognised with best overall and best video awards at the Irish Cancer Society X Hale Awards.”
Youthreach Macroom caters for young adults from Macroom Community and surrounding hinterland, there are currently 18 students enrolled at the centre which offers full time programmes on a year round basis including FETAC 4 General learning Certificate and Leaving Certificate Applied.
All films including ‘Nicotine Nation’ are available to view online at www.cancer.ie/xhale.