The complete 2,500km route of the Wild Atlantic Way from Malin Head in Donegal to the Old Head of Kinsale in Cork is now being signed with the distinctive Wild Atlantic Way ‘zig-zag’/chevron branding, which will be completed by the end of April. The new tourism initiative is dependent on attractive and consistent branding and Fáilte Ireland is working in partnership with the National Roads Authority and the 10 Local Authorities along the route to ensure all that the necessary signage is in place for the start of this year’s tourism season. By next month, a total of 3,850 signs will have been erected along the 2,500km route. Despite the recent adverse weather conditions, the project is still on target.
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