O’Neills of Allihies highlighted in promotion targeting millions of Spaniards

TOURISM PROMOTION TARGET MILLIONS OF SPANIARDS

Posted on: 7th July, 2014

Category: News

Contributor: West Cork People

Above: One of Tourism Ireland’s ads in a Madrid metro station; 140 of these ads are on display this month around the Spanish capital.

Millions of commuters in Madrid are seeing ads for Ireland right now in metro stations across the city. These ads – 140 of them – feature the famous O’Neills pub in Allihies, renowned for its bright red façade.

Tourism Ireland is working again this year with one of the biggest brands in Spain – the tour operating arm of Spanish retailing giant El Corte Inglés – targeting potential holidaymakers in Madrid with 140 eye-catching billboard ads in metro stations around the Spanish capital, which are highlighting the Wild Atlantic Way, which begins in Co Cork; as well as, through radio and print ads and in-store promotions. Both campaigns have been timed to take advantage of late booking patterns among Spanish holidaymakers.

Spain is an important market for tourism to the island of Ireland, delivering about 265,000 visitors in 2013. Barbara Wood, Tourism Ireland’s manager in Spain, said: “2013 was a record year for Spanish visitors to Ireland and we are undertaking an extensive programme of promotions throughout 2014, to keep the momentum going and build on that growth. Our campaign with Viajes El Corte Inglés is an important element of that programme, to boost travel to the island of Ireland this year.”

The most recent figures available from the CSO for 2014 (for the February-April period) show growth of plus 11 per cent in Spanish visitors to Ireland over the same three-month period last year. Tourism Ireland’s busy programme of promotions in Spain includes online advertising on key websites, running until July, which will reach an estimated 16.5 million people. The organisation is also co-operating with airlines Aer Lingus, Ryanair and Iberia Express, to highlight great airfares to the island of Ireland. Tourism Ireland also operates a busy, year-round programme of PR activity, which includes visits to Ireland for key Spanish travel and lifestyle journalists.

Latest News Articles:

Global Shares to create 80 new jobs
Ford 100 Fest on Ford family farm to mark 100 years of Ford in Ireland
A Taste of West Cork Food Festival launches delectable programme
Healing with a harp
Plan the perfect wedding day at the Fota Island Resort Wedding Forum
Clutching at straws for Coalition
Lee’s and Nils: West Cork clubs in the city
The walk of a lifetime
West Cork farmers take gold at National Farmer of the Year Awards
Shining success for Union Hall Centra store at 2017 Quality Awards

Join us on Facebook

Dunmanway Historical Association regrets to announce that the talk on Sile na Gig which was to take place on Thursday, 24th August in Atkins hall @ 8:30pm has been cancelled. ... See MoreSee Less

18th August, 2017  ·  

This year Wild Atlantic Tag sponsored by Marine Harvest will take place in Adrigole on Saturday August 5th. All are welcome, whether you are a team entry or an individual looking to join a team. The teams will be divided into two sections, Social & Seriously Social! Please contact Sean (0879568363) or Joey (0879865827) to register. It promises to be great craic with plenty of refreshments available pre and post-match! Fantastic local musician Eoghan McEllhenny will entertain the rugby masses from 4.30pm followed by Peadar O’Callaghan and renowned Natural Gas will round off the night from 9.30pm! ... See MoreSee Less

14th July, 2017  ·  

A woodland walk will take place on the 22nd June at 7pm in Glengarriff Nature Reserve. This is a great opportunity to learn about woodlands, their plants and wildlife and is an opportunity not to be missed. Glengarriff Nature Reserve was designated as a Nature reserve in 1991, and covers over 300 acres in size. It is a beautiful and unique woodlands containing many different habitats and is owned and managed by NPWS primarily for conservation and amenity purposes. The event is led by National Parks Ranger Clare Heardman and has been organised by Cork Nature Network For further information please contact events@corknaturenetwork.ie ... See MoreSee Less

19th June, 2017  ·  

Jump to:

Top