A little more to love

Posted on: 6th July, 2015

Category: Image

Contributor: Louise O'Dwyer

There is very definitely a lot of ‘talk’ about what the recent shopping surveys have revealed regarding ‘who’ is spending and ‘how much’ they are spending. Believe it or not, women in the over 50s category in the UK spend £2.7 billion a year on clothes and accessories, accounting for 41 per cent of total sales. So it won’t surprise you that there is a bit of a revolution taking place on the High Street. Like any other sector, the fashion industry is driven by quick profit and now the money is in ‘elegant clothes for grown-ups’ rather than ‘styles for youthful fashion victims’.

The shops are now pulling out all the stops for a slice of the profit. They have finally realised that women over 50 are more likely to walk into a shop and ‘feel’ the fabric and quality with their fingers, try them on in the dressing rooms, rather than blindly buying online and subsequently returning them — which is a huge pain in the rear end for retailers! In other words, any woman over 50 is now ‘the most desirable customer’, isn’t that a wonderful thing?

Now, more than ever before, we are seeing the faces of Emma Thompson, 55, and Annie Lennox, 59, as leading models for M&S and the result was an amazing 66 per cent increase in sales! Julia Twigg, author of Fashion and Age, claims that ‘women over 75 are now shopping as frequently as those in their teens and 20s were in the Sixties. Now the lives of those in their 60s are not immensely different from those in their 40s’. Long gone are the days when a frumpy dress was adequate attire for the more ‘mature’ woman, now fashion for this genre has to be every bit as stylish, active and alive as their daughters, also bearing in mind that these women have far more disposable income than many other younger women. Teenagers and the 20-somethings are either buying online or counting their pennies, retailers now are very aware that it is the over 50s that ‘are’ actually carrying the shopping bags!

You must have noticed the change yourself, even if you are just window shopping, you will see a lot more sleeves on dresses, a move toward a more flattering cut that is looser at the waist and a flurry of colour mix that flatters grey hair.

Even if you never gain a pound all through your adult life, it is virtually impossible to wear the same clothes or type of clothes in your 50s that you wore in your 30s. It all boils down to a redistribution of body fat, cellulite, and the rest I’m not going to harp on about because it does not need to be the primary focus. Our bodies are beautiful no matter what, with age comes the greatest gift of all — wisdom — and I’d rather have that any day over a flat stomach. There are wonderful little tools, secrets and disguises available to disguise all of the above. What I mean is that contemporary fashion can be adapted for a more mature figure — more forgiving waists on well-tailored skirts and trousers, also ingenious hidden elastic or drawstring flexibility. Don’t feel even a tad uncomfortable about looking for secret support on jeans or shaping panels on dresses and lower bust darts to lift the bust because I can tell you that women half your age are also looking for the same details. Ruching on the waist is a definite plus and a slightly longer hemline adds class while the addition of sleeves really finishes off a perfect ensemble.

While Lycra is wonderful, it can have a devastating effect on a body that is ‘not-so-toned’ anymore so look for fabrics that are less clingy and flimsy so that they skim the body rather than ‘stick’ to it. Black is always a wonderful safe colour but beware, it highlights wrinkles, so use colourful accessories to break it up if it is your favourite and most comfortable colour. Vibrant colours flatter the skin while neutrals can also work very well with certain skin tones, be confident about what suits you…in other words, if you are standing in a shop dressing room for 30 minutes still wondering if the colour works for you, you need to realise that it very obviously doesn’t. Familiarise yourself with that instant glow that you see reflected in the mirror when you wear a colour that makes you look ‘alive’. Don’t grieve the changes in your body, accept them and work with them, there is absolutely no reason why you cannot look every bit as good as you did 10 years ago, in fact I have noticed that a lot of women ‘come into their own’ in their 50s or far beyond that and look better than they ever did before. You know that I’m talking about you, don’t you?

There’s nothing that a really great outfit and a good haircut can’t do to make you feel and look absolutely fantastic. When you step over a certain age, you wonder what upgrades to make to your image so that you could look decent, respectable, fairly youthful and not outdated. Your hairstyle can be key to either ageing you or not. We all know that grey hair is an inevitable part of ageing so it’s completely up to you whether you decide to go with or to cover it. ‘Going with it’ does not mean giving up on yourself though, grey hair cut in a style that softens and flatters the face can look amazing. The only thing that you have to be mindful of is to make sure that you wear lots of bright colours, strong purple and vibrant pink are just two of the many colours that blend exquisitely with grey hair. Also, of course you know that grey hair tends to be more dry and frizzy, all you need to do is to buy one of the many frizz-ease products on the market — you will be spoiled for choice.

When you are over 50, there is no golden rule that states that you must choose some specific styles and stop doing something that you liked before. A woman is still a woman, no matter how old she is, so your favourite bob, pixie or a graded cut can still be the most flattering cut for you because they are timeless styles. Chat to your hairdresser, get lots of advice, cut pictures out of magazines if you must because your hair is your crowning glory and most often is your best fashion accessory!

When we reach our 40s and 50s, everything changes when it comes to underwear. The older we get, the more our underwear is about us — who we are, what we want to be and how we can feel fabulous. It is at this stage that we all have (or should have) an innate sense of style that has been developed over the years, hopefully leaving us all self-assured, confident and completely comfortable in our own skin. It is at this stage that we can become truly liberated about the types of underwear we can choose. We know what works and we know what doesn’t and we can have a fab time trying out new fashions and styles in different colours, shapes and materials. Research has shown that the market for lingerie sales for women between 50 and 60 has grown by 20 per cent in recent years because we are becoming increasingly more sophisticated, understanding the boost to our confidence as a result of wearing great underwear. Have you bought some new underwear recently? If you haven’t, get off you’re a** and go give yourself an underwear boost and don’t shy away from any of the bright or strong colours, they look amazing on!

Life is all about change; it’s the one thing that we can be certain of. Ageing is a very natural part of life and it should be embraced with open arms. So your body changes, it gets a bit softer, a bit more round, has a tendency to wobble — so what! So what if there is a little more to cuddle, it also means that there is a little more to love! Hold your head up high, you look amazing, you always did and you always will.

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Visiting restrictions in place at Bantry General Hospital due to Flu Presentations

Strict visitor restrictions have been put in place with immediate effect at Bantry General Hospital due to the number of patients who have presented with flu like symptoms.

In the interest of patient care and in order to restrict the spread of the flu virus within the hospital, it is necessary with immediate effect to ban all visitors to Bantry General Hospital, with the exception of following: critically ill patients are restricted to one visitor per critically ill patient and confined to visiting times only, and attendance at the Medical Assessment Unit (MAU) and Local Injury Unit (LIU) should only take place if absolutely necessary, only one relative per patient attending these areas.

The elderly, children, pregnant women or young adults, those with chronic illnesses or vulnerable others are advised not to visit. Outpatient, Day care services and routine hospital admissions are not affected.

All infection control measures are in place and every effort is being made to manage and contain the spread of the flu virus.

People with flu like symptoms are advised to contact their GP by phone in the first instance and avoid presenting at the Emergency Department at Bantry General Hospital.

Bantry hospital staff are asking people to think about all their care and treatment options and keep ED services for the patients who need them most. Others with a less serious illness can be treated by their GP or out of hours GP service where their GP can refer them to an Assessment Unit the following day if required.
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What makes Christmas special? Children and adults we support, our incredible staff, families and supporters - these are the people who make our organisation so special every single day, but especially at Christmas! Meet some of them here... Thank you to the wonderful team at AV3 Media who kindly produced this video for us as a Christmas gift! To make a Christmas donation today, go to www.cope-foundation.ie/donate. We believe that together we can do great things and with your support we can do so much more! Please SHARE our video so that more people can learn about the amazing things that happen at Cope Foundation! Evening Echo; Irish Examiner; The Southern Star; The Avondhu; Cork Independent; West Cork Times; West Cork People - The Best Free Read in West Cork; Bandon Opinion/The Opinion; Vale Star; East Cork Journal; Cork Chamber - Faces of Cork Business; Cork City FC; Cork Institute of Technology - CIT; University College Cork; Corks RedFM 104-106; The KC Show Corks 96 FM; Cork's 96FM; Cork's Best; C103 Cork; Cork Airport; Cork Opera House: The Everyman; Cork County Council; County Cork; Cork City Council; CorkLike; CCCahoots; Cork On Ice; Glow Cork; CIT Cork School of Music; RTÉ Today; Ciaran Bermingham - Actor; Rob & Marian Heffernan; John Spillane; Ger Wolfe; Eimear O'Brien PR; Jack O Rourke; Theo Dorgan; Mahon Point Shopping Centre; Blackpool Shopping Centre & Retail Park

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This is the real spirit of Christmas at Caseys of Clonakilty. ... See MoreSee Less

Are you alone or do you know someone who will be alone this Christmas? If so, then we here at Casey’s would like to make your day that little bit easier. We are offering a full Christmas dinner on us! Christmas dinners can be collected Christmas Eve from 12:30pm - 8:30pm. Wishing everyone a very happy Christmas from everyone at Casey’s

15th December, 2017  ·  

RTÉ Raidió na Gaeltachta’s has just announced its Christmas schedule and it features several programmes of interest to listeners in West Cork.

On New Year’s Day at 12.08 pm we’ll hear highlights from the Éigse Dhiarmuidín Festival that took place in West Cork in early December, remembering musician and broadcaster Diarmuid Ó Súilleabháin. An Nollaig ar Oileán Chléire is an archive show presented by Mícheál Ó Sé on Wednesday 27 December at 5.30 pm about Christmas on Cape Clear and on Friday 29 December and 5 January at 7 pm, Peadar Ó Riada will bring us very special editions of his Cuireadh chun Ceoil programme from Múscraí. Keep an ear out!
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West Cork People - The Best Free Read in West Cork shared Garda Síochána - Cork, Kerry & Limerick - Southern Region's photo. ... See MoreSee Less

REMINDER: An Garda Siochana are hosting a Retail Crime Prevention Meeting, to be held at 7pm on Wednesday 29th November 2017. This meeting will be held in the Munster Arms Hotel in Bandon. This meeting is one of a series being held across the West Cork Garda Division, in association with Operation Thor, the Garda National Anti-Crime Strategy. The purpose of the meeting is to increase the cooperation between Gardai and the retail sector, ensuring that the current low levels of crime in the locality extends past the busy approaching Christmas season. The meeting will be addressed by the local Crime Prevention Officer, Sergeant Ian O’ Callaghan, who will discuss burglary prevention, shoplifting, fraud, and cybercrime. There will be a particular focus on cash handling and cash exposure of businesses in the run up to the Christmas shopping period. All aspects of commercial crime will be discussed, and we would strongly urge all businesses to make a special effort to attend on the evening.

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