Visual feast of Clonakilty set to go viral

Posted on: 10th June, 2016

Category: Food & Wine

Contributor: Sheila Mullins

In the coming days you’ll likely notice a very special video popping up in your social media. At just three minutes long, this mouthwatering treat is a candidly filmed summation of all the wonderful food produced and served in Clonakilty.

Local media company Ambiguous Fiddle were commissioned last year to produce the video to accompany Clonakilty Chamber of Commerce’s entry to the ‘Foodie Town Awards’. The town was highly commended in the competition and the video received such praise that the Chamber has decided to release it on social media to promote Clonakilty as a food destination across the world.

Ambiguous Fiddle, aka Seán Phair and Chris Murphy, is a music and video production company that specialises is showcasing musicians through the medium of film. Inspired by the world of documentary, Seán and Chris’s unique approach to music videos has garnered them praise from respected media outlets and venues both at home and abroad. They used this same approach when creating the video for Clonakilty Chamber of Commerce.

Seán Phair has thoroughly enjoyed the project and is currently putting the final touches to the video before it goes on general release.

“When I was approached by the Chamber to make the video for the application, there was a really tight deadline and I initially wanted to flat out say no, but they won me round with their enthusiasm and positivity towards the project. In the end it turned out to be a wonderful couple of days of filming – the sun was out and I got to sample some great food.

“It really wasn’t difficult to make the food look good, the hardest part by far was trying to decide where to go. The Taste of West Cork festival was on the same weekend and there was a real buzz about the town, and obviously no shortage of food. There was so much to record it was a case of just running to as many places as I could get to – camera in hand.

“This video is very different to most of our work, but in general, as in ‘Direct Cinema’, we prefer to take a step back and let things unfold naturally in front of us; rather then us try to simulate situations. The footage is captured candidly. What this means is we just try to observe and position ourselves as best as possible. If the subject becomes aware of us filming, we generally just leave the camera rolling on a ledge and walk away until they forget about us. You end up with heaps of extra footage to go through but the pros out weigh the cons.”

The future is bright for Ambiguous Fiddle. Their most recent music video (filmed in Clonakilty with a local cast) was featured in the New York Times weekly music section last month. You can see more of their work as part of Clonakilty Oganic Arts Festival where Seán and Chris will be screening a selection of their short films on Friday June 17 at 5pm in O’Donovan’s Hotel.

www.ambiguousfiddle.com

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