Mio launches loyalty card with a difference

Mio Mark

Posted on: 1st December, 2014

Category: Food & Wine

Contributor: Sheila Mullins

Mark Kirby from Mio Steakhouse and Italian Restaurant in Clonakilty likes to put his customers first. When it came to launching a loyalty card, Mark wanted to do something different and when he saw the Lyoness Cashback Card in action whilst visiting Clonmel, he knew he’d found something unique.

“I think a loyalty card is about thanking customers for choosing you, and I didn’t want to restrict them by just offering a token deal when they returned to my restaurant,” explains Mark. “Be they locals or tourists, I want to give them something there and then to show my appreciation.”

Lyoness Cashback Cards are a global loyalty card, which has been operating for over 10 years. The Lyoness shopping community currently has an estimated four million cardholders around the world, with 29,000 businesses participating in the scheme.

Mark is launching his card in December and says the concept is very simple, “I sign my customers up for a card which they then swipe at the till before they pay in Mio, or any other participating retailer, and they will receive a percentage of the purchase price directly into their account, as well as building up Shopping Points.”

Within five minutes of their purchase, customers receive a text message from Lyoness showing exactly how much of a Cashback has been lodged to their account (typically two per cent). Similar to PayPal, cardholders have a Lyoness account where they can hold their cashback money to use against future purchases or transfer there and then to their bank account.

As well as money back, Mark will from time to time run promotions when customers can use their built up Shopping Points as payment. Lyoness has a very handy Mobile App, which allows you to check your points/cashback balances. Tech savvy members will appreciate that you can also display your member barcode on the screen of your smartphone to swipe instead of a physical card.

Mio will be the first business in Clonakilty to have the Lyoness card but in the coming months Mark will be working with carefully selected retailers to widen the scheme within the town.

Mark is always seeking ways to look after his customers; he was instrumental in bringing the Clonakilty Voucher into being. “I’m always keeping my eyes open when travelling to see how other businesses do it. I really believe that’s the most important thing, not what a retailer will get out of a promotion but how a customer will benefit.”

Since 2008, Mio has built up a loyal customer base that return time and again – Mark has clearly got customer care right.

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Bandon Walled Town Festival in looking for new ideas!
Would you like to get involved in the 2018 Festival?If you yourself would like to be involved in big or small way
email bandonwalledtown@gmail.com
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11th October, 2017  ·  

Submarines, American Sailors, and the Underwater War in Irish Waters, 1917-1918
by Dr John Borgonovo in The Parish Centre, Clonakilty
on Thursday Oct 26 2017 at 8.30 pm

In 1917, unrestricted submarine warfare by German U-boats brought the United States into WWI and created a crisis in Britain. To defeat the submarine menace, an American naval fleet was dispatched to County Cork, bringing about 10,000 sailors with it. This talk will explain the circumstances of this extraordinary event, and how Cork residents dealt with their unexpected American guests.

Dr John Borgonovo is a lecturer in the School of History at UCC. His publications include Spies, Informers, and the 'Anti-Sinn Féin' Society: The Intelligence War in Cork City, 1920-1921; The Dynamics of War and Revolution: Cork City, 1916-1918; Exercising a close vigilance over their daughters: Cork women, American sailors, and Catholic vigilantes, 1917-18; Something in the Nature of a Massacre: The Bandon Valley Killings Revisited (with Andy Bielenberg). His latest publication (with co-authors John Crowley, Donal Ó Drisceoil and Mike Murphy) is the highly acclaimed and magnificient Atlas of the Irish Revolution. In July of this year, he organised a very successful conference on Winning the Western Approaches - Unrestricted Submarine Warfare and the US Navy in Ireland 1917-1918.
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11th October, 2017  ·  

Apple Juicing Day in Clonakilty next Sunday Sept 30th. All welcome to bring their apples from 2-6pm to the Clonakilty Community Garden (on entrance road to Clonakilty Lodge).

Building on the success of its inaugural 2016 event, local voluntary environmental organisation Sustainable Clonakilty invites people to bring along their apples and press them to extract their own juice to take home, using the group's Apple Press.

Volunteers will be at hand to assist in the procedure. Bring along your apples washed; clean containers to freeze your juice (milk/juice bottles or cartons, plastic bottles with caps); clean, sterilised glass bottles to pasteurise with swing caps or suitable for 26 mm diameter metal cap.

A limited number of new 3 litres juice bags that are suitable for freezing and pasteurising, can be purchased for a nominal fee on the day also.

This is a free community event and donations will be welcome to cover costs.

For further information, please contact Xavier at xavierdubuisson@gmail.com or text at 086/0476124.
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26th September, 2017  ·  

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