Mio launches loyalty card with a difference

Posted on: 1st December, 2014

Category: Food & Wine

Contributor: Sheila Mullins

Mark Kirby from Mio Steakhouse and Italian Restaurant in Clonakilty likes to put his customers first. When it came to launching a loyalty card, Mark wanted to do something different and when he saw the Lyoness Cashback Card in action whilst visiting Clonmel, he knew he’d found something unique.

“I think a loyalty card is about thanking customers for choosing you, and I didn’t want to restrict them by just offering a token deal when they returned to my restaurant,” explains Mark. “Be they locals or tourists, I want to give them something there and then to show my appreciation.”

Lyoness Cashback Cards are a global loyalty card, which has been operating for over 10 years. The Lyoness shopping community currently has an estimated four million cardholders around the world, with 29,000 businesses participating in the scheme.

Mark is launching his card in December and says the concept is very simple, “I sign my customers up for a card which they then swipe at the till before they pay in Mio, or any other participating retailer, and they will receive a percentage of the purchase price directly into their account, as well as building up Shopping Points.”

Within five minutes of their purchase, customers receive a text message from Lyoness showing exactly how much of a Cashback has been lodged to their account (typically two per cent). Similar to PayPal, cardholders have a Lyoness account where they can hold their cashback money to use against future purchases or transfer there and then to their bank account.

As well as money back, Mark will from time to time run promotions when customers can use their built up Shopping Points as payment. Lyoness has a very handy Mobile App, which allows you to check your points/cashback balances. Tech savvy members will appreciate that you can also display your member barcode on the screen of your smartphone to swipe instead of a physical card.

Mio will be the first business in Clonakilty to have the Lyoness card but in the coming months Mark will be working with carefully selected retailers to widen the scheme within the town.

Mark is always seeking ways to look after his customers; he was instrumental in bringing the Clonakilty Voucher into being. “I’m always keeping my eyes open when travelling to see how other businesses do it. I really believe that’s the most important thing, not what a retailer will get out of a promotion but how a customer will benefit.”

Since 2008, Mio has built up a loyal customer base that return time and again – Mark has clearly got customer care right.

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